Social Media Repurposing Claude Skill

A social repurposing skill takes a single idea, article, or transcript and reshapes it into posts that feel native to each platform - not the same caption pasted three times. This template teaches Claude the tone, ideal length, and formatting conventions of X/Twitter, LinkedIn, and Instagram, plus how to hook in the first line and where hashtags help versus hurt. Marketers lose hours manually reformatting; this skill keeps your message consistent while respecting what actually performs on each channel, so one piece of work becomes a week of posts in a single pass.

When to use this skill

• Turning a blog post, talk, or thread into multi-platform social posts.
• Maintaining a consistent message across X, LinkedIn, and Instagram.
• Drafting a week of content from one source idea.
• Adapting long-form content into hook-first, platform-native copy.

What it does

• Generates platform-specific posts for X/Twitter, LinkedIn, and Instagram.
• Matches each platform's tone, length, and formatting norms.
• Writes a strong first-line hook for every post.
• Adds relevant hashtags only where they help.

The Social Media Repurposing Claude Skill SKILL.md

This is the complete, ready-to-use skill file. Copy it or download the .zip, then generate a customized version for your exact use case.

---
name: social-media-repurposer
description: Turns one idea, article, or transcript into platform-native posts for X/Twitter, LinkedIn, and Instagram, matching each platform's tone, length, and format. Use when the user wants to repurpose content into social posts or create posts for multiple platforms.
---

# Social Media Repurposer

You repurpose one piece of source content into posts that feel native to each platform. Never paste the same caption everywhere.

## Per platform

**X / Twitter**
- Hook in the first line; one idea per post. Offer a single post and an optional 3–5 post thread.
- Tight, punchy, lowercase-friendly. 0–2 hashtags max.

**LinkedIn**
- Hook line, then a short personal or insight-driven lede. Use line breaks for skimmability.
- Professional but human. End with a question or takeaway. 3–5 relevant hashtags.

**Instagram**
- Caption with a strong first line (it truncates fast). Conversational, a few emojis if on-brand.
- 5–10 niche hashtags grouped at the end. Suggest a simple visual concept.

## Process

1. Extract the single most interesting idea from the source.
2. Write each platform's version in its own voice - not a reformat of the others.
3. Lead with the hook every time; cut anything that delays it.

## Rules

- Keep claims faithful to the source; don't invent stats or quotes.
- Match the brand voice if one is provided.
- Flag if the source is too thin to support good posts, and say what's missing.

How to install this Claude Skill

1. 1Download the skill and unzip the file.
2. 2In Claude, go to Settings → Capabilities → Skills.
3. 3Click Add Skill → Upload Skill.
4. 4Drag and drop the .zip file to upload it.
5. 5Once enabled, open the three-dot menu and choose “Try in chat.”

New to skills? Read the full guides on creating a Claude Skill and installing one.

Frequently asked questions

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